Hi, I’m Rachel Van Luyk. I am a Minneapolis-based, graphic designer, videographer, and photographer with over a decade of industry experience.
I founded North Form Creative to partner with nature-inspired hospitality and wellness brands. My goal is simple: to translate your unique vision into timeless, effective visuals. My creative style leans into earthy color tones, intentional minimalism, and natural textures inspired by the North woods.
Through tailored branding, atmospheric photography, and cinematic videography, I build strategic visual landscapes that clearly communicate your narrative and highlight your core values. From foundational logos to tangible guest touchpoints, I provide the creative assets you need to deeply connect with your ideal audience.
When I’m not behind the lens or the screen...
I am usually traveling with my husband and adventuring with our two dogs, Piper and Archer. In the summer, you can find me in my garden, out on a boat with friends, paddle boarding, biking, or backpacking. During the colder months, I recharge by practicing yoga, relaxing in the sauna, snowboarding, or painting in my studio.
Owner
Graphic Design / Photography / Videography
